Pradet — Africa-Europe Trade Strategy & Consultancy
Wehelpbusinessescrosstheworld'smostoverlookedtradecorridor—inbothdirections.
Two people. One corridor. A clear process.
Pradet is a small, focused firm - built that way intentionally. What we bring is a structured process for market entry, real contacts on both sides of the Africa-Europe corridor, and direct access to the people leading your engagement.
Africa to Europe. Europe to Africa. The corridor works either way.
Contacts on both sides of the corridor - built through presence on the ground.
Most SMEs don't struggle because of bad products. They struggle because they lack a clear market entry strategy.
No clear strategy for reaching buyers or entering new markets
Complex EU and African import rules, costs, and compliance requirements
Lack of distributor networks and market intelligence
Unclear landed costs, thin margins, and missing certifications
"Good trade starts with good strategy - and the structure to back it up."
A focused trade structuring and execution partner
Export Readiness& Market Viability
We assess whether your product is ready, your pricing works, and what rules apply - before any market entry commitment. In either direction.
Compliance& Trade Structuring
Import compliance, customs classification, rules of origin, cost structuring, certifications, and documentation - built correctly from the start.
Market EntryStrategy
Sales channels, buyer and distributor introductions, Incoterms structuring, cost-to-shelf planning, and a clear go-to-market strategy.
ExecutionSupport
Hands-on support through first orders, shipment documentation, logistics coordination, and ongoing relationship management.
We operate across two continents - with deep roots in each.
Our edge is strategy, positioning, and hands-on execution.
Strategy First, Then Structure
Every engagement starts with a clear strategy - then we build the structure to make it work.
Binational Foundation
Two founders, two continents. Danish-registered. We know both sides of this corridor - and we built the firm around that.
Trade Compliance & Cost Structuring
Practical understanding of EU and African import rules, customs frameworks, and landed cost structures - on both sides of the corridor.
Real African Market Familiarity
On-the-ground presence across Zambia, Ghana, and Southern Africa - with the networks and local knowledge to back it up.
Lean Structure
Small team, senior attention. You work directly with the people leading your engagement.
Backed by people who've done it before.
Beyond our core team, Pradet draws on a network of senior external advisors - experienced professionals who've built businesses, scaled exports, and navigated the exact markets we operate in.
SME Growth & Scaling
Advisors who've grown small businesses into international operations - and understand the inflection points along the way.
International Corporate Strategy
Senior leaders from multinational firms who bring strategic frameworks and global market perspective.
Cross-Border Trade & Logistics
Specialists in the practicalities of moving goods between continents - customs, freight, and supply chain design.
Regulatory & Compliance
Experts in EU import regulations, African export policy, and the compliance systems that govern both.